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🤠 Hey, Hey, Howdy! 🤠

Our team is growing at Inevitable Agency! We recently welcomed 4 new employees and the weekly meetings are getting so big. 🥹 After just celebrating 1 year, I am so excited to have our team expanding. Welcome to the team Chelsea, Shannon, Carolyne, and Paul!

For the first Newsie of Women’s History Month, I wanted to highlight a fan that reached out to tell me how much they love to see all the hard work I’m doing in the industry. I could not be working full-time, managing an agency, and recording a podcast without support like this. 🙌 In true Zoe fashion, I took the message to my X feed and the responses were hilarious. 🤣

Speaking of women, I’m so excited to be a part of the Gorgias Women in CX AMA panel happening tomorrow! Hope to see you on the session. 👇

There’s a lot of great content this week, so keep scrolling!

See you next Thursday!! 😊😊😊

📷️ Digital Experience News 📷️

DIAGEO, the parent brand of Don Julio, just announced its latest addition to their “Por Amor” campaign : an immersive brand experience on the Apple Vision Pro headset in partnership with Trigger XR. This project marks their first move into mixed-reality technology, promising consumers a virtual experience in Mexico, where the iconic tequila brand was born. 🇲🇽 Scheduled for release this spring, the app invites users to delve into the intricate process behind Don Julio's creation, from the agave fields to the final aging stages. (Who remembers AgaveZoe?) Through spatial computing, participants will explore four key chapters of tequila production, promising an educational and visually stimulating experience. 🪴

While the Vision Pro has massed considerable excitement since its launch, with initial sales figures painting a promising picture, the long-term sustainability of virtual reality technologies remains uncertain. Nonetheless, brands like Don Julio are seizing the opportunity to connect with consumers on a deeper, more interactive level, leveraging immersive storytelling to showcase their legacy and craftsmanship.

I’m excited to see how other companies embrace new technologies in their brand building!

Why is community building important?

In today's world, one thing remains crystal clear: building a robust community around your brand is no longer just an option — it's a game-changer. So let’s dive into why nurturing a community is crucial and the perks it can bring your business.

What's the Buzz About Brand Community? Think of a brand community as a space to engage your loyal brand champions. It's a tight-knit group of individuals with a common interest - your company. This can be a Facebook group, a Discord channel, a Reddit page, any platform meant to engage and foster togetherness.

The Perks of Brand Community:

Loyalty Boost: A sense of belonging is a powerful emotion that can increase brand loyalty. Forge emotional connections with your customers, encouraging them to stick around and become passionate ambassadors of your brand for life. 💯

UGC Goldmine: Harness the power of user-generated content to showcase your brand in real-life scenarios, expanding your reach organically. In the age of anti-influencer, “normal” people will be the wave of marketing.

Building Credibility: Build trust through shared experiences, catering to the authenticity-hungry consumer and social proof.

Insights: Customers that engage with brand communities want to give you their feedback. Tap into your community for valuable insights, shaping your products and strategies to fit their needs. Use their ideas to show that you are listening to them and value their opinions. Keep the conversation flowing with discussions, polls, and contests, driving up your brand's visibility and interaction.

Sustainable Growth: With community-driven engagement, enjoy stable brand growth that withstands shifting marketing landscapes. 📈

Reduced Marketing Expenses: It takes less $$$ to retain a current customer than to acquire a new one. Nurturing the relationship can greatly impact a customer’s LTV.

Building an active brand community is a strategic necessity. By cultivating a space where customers feel valued and connected, you're not only building loyalty but also laying the groundwork for sustained success in today's ever-evolving market. 🌟

🎙️ LET’S LAUGH ABOUT IT 🎙️

Zoe and Jackie are back and we’re going to tell you all about how to not be thaaaaat co-worker if you know what we mean??? Just kidding - but we’re chattin’ about cross-functional experience, gatekeeping in professional settings and speaking up.

🧑‍💻 CX Job Board 👩‍💻

Here are some jobs in CX we found this week. If you or your company is hiring, let us know and we can add It next week!

• Peachybbies is hiring for a Director of Customer Experience! If the job interests you, reach out to [email protected] !!

📆 Upcoming Events 📆

Gorgias Women in CX happening TOMORROW!

DTCx7 Global April 3rd-4th

🚨Inevitable Agency CX Audits 🚨

Apparently we’re giving away TOO much information? We love to do it! It helps the company we’re working with but also gives our team valuable practice.

Don’t wait, book your free audit with the Inevitable Agency team!