Heyyyyyy to my favorite people on the internet!
(the people who subscribe to me yappin’) 😃 

🎙️ New Let’s Laugh About it with MacCoy Merkley 🎙️ 

From wedding photographer to Chief Marketing Officer, MacCoy Merkley has one of the most inspiring journeys in e-commerce. As the CMO of Portland Leather Goods, MacCoy helped scale the brand from a garage startup on Etsy into a nine-figure direct-to-consumer powerhouse—all by mastering community-driven growth and retention marketing.

In this episode, we break down:
🔥 How Portland Leather built one of the fastest-growing Facebook customer communities in e-commerce
📧 The retention strategies that doubled their email list from 600K to 1.5M in just four months
🤝 Why trust and attribution fuel their customers
🎯 MacCoy’s mindset shift from creative entrepreneur to marketing executive

Whether you’re a DTC founder, marketer, or entrepreneur, this conversation is packed with scalable strategies for growth, retention, and community building.

👉 Don’t forget to subscribe for more deep dives with leaders shaping the future of e-commerce.

🎉 Recap: Let’s Laugh About It Summer Party 🎉 

✨ Summer LLAI Party Recap ✨

Another incredible Let’s Laugh About It event is in the books! 🎉 This summer we brought the Phoenix community together once again to connect, network, and—true to our name—laugh about it. The energy was all about keeping things less serious and more fun, and we loved seeing so many new and familiar faces come together.

A huge thank you to Swapt QR for sponsoring the night and to Mixologer for letting us take over their amazing office space—it set the perfect backdrop for conversation, cocktails, and community.

We’re so grateful to everyone who came out to share the laughs, the stories, and the vibe. More events are on the way, and we can’t wait to keep building this Phoenix community with you. 🌵✨ Stay tuned for our Q3 event 👀 

😄 Before You GO … 😄 
Let’s Catch Up!

Life has a way of throwing curveballs at the busiest times. Last month, I was in a car accident (thankfully, I’m OK), right in the middle of one of the most booming periods for Inevitable Agency. It was an incredibly stressful season—balancing rapid growth, new opportunities, and the everyday demands of leading a business, all while navigating doctor’s appointments and making sure I took care of myself.

The truth is, it forced me to slow down, even when everything around me was speeding up. And in that tension, I’ve learned so much about resilience, focus, and the importance of leaning on the systems and team we’ve built.

Now, I’m grateful to say I feel like I’m hitting a true flow state again. The agency is thriving, momentum is stronger than ever, and I’m energized to get back into the event scene and continue building community. The next few months are shaping up to be some of our most exciting yet at Inevitable Agency, and I couldn’t be more ready.