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Is your customer support team on a CX island?

We chat Cybertruck, the importance of collaborative teams, and episode 24 of Let’s Laugh About It! 💯

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🤠 Hey, Hey, Howdy! 🤠


Hey everyone! 🌟 It's been a whirlwind lately – first off, I got to soak up the vibes in Portland, what a gem of a city! But now, I'm back in my new digs, playing Tetris with furniture and boxes. Zali, my furry partner-in-crime, is getting comfy too. Oh, and speaking of attention grabbers, the cybertruck is turning heads everywhere we go – it's like having a celebrity with us! 🚗💨 

Interested in my homeowner journey? Check out my latest video where I give you the grand tour of my new crib. Things are a bit insane right now (are they ever not?), but in the most fantastic way possible! 🎉

And hey, before we bid adieu to Women's History Month, let's give a huge shoutout to the incredible women on my squad at Inevitable Agency. These ladies are the real MVPs – moms, pals, and the hardest workers around. Here's to strong women, everywhere! 💪 Bring it on, April – we're ready for ya! 🌸

📷️ Digital Experience News 📷️

A 2023 study by Snap Inc. and IPG Magna found that people are kinda ditching influencers and leaning more towards trusting brands, especially in stuff like clothes, skincare, and finance. So, what's the deal? Well, it means having a kickass customer support team is super important. You have to invest in agents who can bring some personality to the table and make the whole customer experience feel more human. Oh, and remember when we were talking about brand communities? They're more relevant right now when consumers are really looking to connect with brands on a deeper level. And hey, customers aren't just interested in products; they also want that inside scoop and knowledge from the brands they trust.

Customer Support 🤝 Marketing

Are your teams working together?

Let's talk about the magical synergy between marketing and customer support. Sometimes our CX superheroes might feel like they're on their own little island in the company, but their significance cannot be overstated! They're the unsung heroes who wield the power to keep our customers coming back for more. Without them, we'd be lost in a sea of unanswered questions and unmet needs. Let's take a moment to acknowledge and appreciate the invaluable role they play in our organization's success and the importance of making sure your CS and marketing teams are collaborating.

Communication isn't just a buzzword here – it's the lifeblood of an operation. Picture this: a seamless flow of information between support and marketing, like a well-oiled machine. 🛠️ Share the marketing calendar, make them aware of upcoming promotions, arm your agents with all the product know-how they need, and why not let them in on those top-secret sales strategies? Ensure that your team has a good grasp on your company voice, establishing a clear consistency for all customer interactions across your many touchpoints. They're the boots on the ground, the frontline troops who know your customers better than anyone else. By keeping them in the loop, you’re setting your team up for success and ensuring exceptional customer interactions. After all, they are your brand ambassadors, possessing unparalleled insight into our customers' needs and preferences. By fostering transparency and collaboration, we pave the way for enhanced customer interactions and brand advocacy.

Let's not overlook the power of CX feedback. Our customer support agents are always gathering insights and suggestions from the trenches every single day. Foster a collaborative culture and empower agents to bring up common issues and complaints to other teams. 9/10 times (i'm just guessing but it's a lot!!) customer support agents are the first ones to identify a problem in the customer journey. Maybe this means establishing a weekly CX manager review with marketing. What are the most common complaints? Is something not user friendly? Should we add a new product offering? By listening to their pearls of wisdom, you can fine-tune your customer journey, ironing out any wrinkles and ensuring a smooth ride for everyone involved. After all, who knows our customers better than the folks who chat with them day in and day out?

And lastly, but certainly not least, let's show our gratitude. Dealing with cranky customers or tricky situations isn't always a walk in the park, but your agents handle it with grace and finesse. A simple "thank you" can go a long way in boosting morale and letting them know their hard work doesn't go unnoticed. So here's to all the incredible customer support teams – you rock! Let's keep building that culture of support, collaboration, and appreciation. After all, teamwork makes the dream work! 🚀

🎙️ LET’S LAUGH ABOUT IT 🎙️

🧑‍💻 CX Job Board 👩‍💻

Here are some jobs in CX we found this week. If you or your company is hiring, let us know and we can add It next week!

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