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Post Malone spends $2 Milli on a playing card 💰️

that coulda been me 😢

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Hey hey, howdy! 🤠

Happy Sunday 🙂 This week, I’m pre-writing on a Saturday night. I’ve been embracing cozy nights in on the weekends. My little sis is visiting and I’m going to take her to LA tomorrow (while you’re reading this). 🥳 

This is Dana, my baby sis. She’s a student at Emory University in Georgia studying environmental science and is moving on to get her master’s. She earned a full ride by being smart af and I’m incredibly proud of her.

Again, enough about me (us), let’s get into it. If you know someone who’d be interested in learning more about Digital Experience (DX), I’d LOVE it if you forwarded this to them.

What’s New in CX & DX?!

🏬 Overstock.com rebrands to Bed Bath & Beyond?!? 🏬 

Overstock.com officially has rebranded to Bed Bath & Beyond - go ahead and click on the link and watch overstock.com reroute to bedbathandbeyond.com. This digital experience rebrand is an interesting one to observe and study. Overstock paid $21.5 million 💰️ for this deal with plans skyrocket the ecommerce site. The deal included the website, app and name but Overstock wanted nothing to do with the physical stores. Is retail dead?!?

Their “@overstock” instagram has changed it’s logo to Bed Bath & Beyond and they changed both IG bios to have the language of “bigger, better Beyond”

Overstock’s CEO, Johnathan Johnson states:

“My experience is that management – mismanagement – can kill companies but doesn’t kill brands. There are lots of brands that have gone through bankruptcy that remain strong and iconic today. The Bed Bath & Beyond brand, we think, will be such a brand,”

It appears that Johnson has the intention of rectifying the negative customer experiences caused by issues such as out-of-stocks, canceled orders, and more, all of which were outcomes of the inevitable challenges posed by the pandemic.

Read more about this acquisition here.

Post Malone spends $2 Milli on a Playing Card

…that I was trying to find 😠

Who saw me tweet this? Last week we talked about all the Barbie collabs while a whole other phenomena was going down. Magic the Gathering and The Lord of The Rings released these limited edition cards and my nerdy self had to cop a pack.

I, with many others, was in search of the rare ‘One Ring’ card — turns out someone found it and guess who bought it from the lucky finder?! Post Malone…that could have been me. 😢 

Read more about Post’s purchase here.

🎉 900 CX discord-ers 🎉 

Our CX Discord group hit 900 people this past week! Pretty wild — when Eli Weiss of Jones Road Beauty sent me this message in March of 2022, I had no idea how many CX passionate individuals were out there. Want to join? Here’s a link. CX, founders and CX adjacent peeps welcome.

🥩 Chomps News! 🥩 

Kaitlyn & Alexa have been crushing it on our 3rd part ecomm partners and had a huge Instacart win:

Speaking of 3P Ecomm, we’re hiring for Paid Media specializing in Amazon. Know anyone who’d crush it? Here’s the job listing:

Upcoming Events 📅

San Diego Event/Dinner - (Date TBD, hoping mid-late August)
Calling all San Diego locals in ecommerce 🗣️ Gorgias and I are hosting a get-together in August. If you wanna come, sign up here. If you’re not from SD but have ecomm friends there, fwd this to them!

Commerce Roundtable - San Diego, September 18th & 19th
This event is going to be INSANE. I’d encourage you to check out the guests on the site and make a trip out to sunny California to hang with us all. We’re going to be doing a live Oopsie Podcast ft. Dylan Barbour where he’s going to spill his biggest mistake in business and what he learned from it.

You can grab a discounted brand ticket with code OOPSIE at checkout!

Latest Oopsie Podcast 🙊

This week’s Oopsie Podcast featured Corey Walker and here’s what went down:

- Corey tells his Oopsie story of accidentally letting empathy take over when helping a customer, instead of rationality.

- There’s nothing you can do when on an emotional train other than deciding to be cool, calm, and collected for your customer.

- “Data first” – we care about our customers, but sometimes we need to compare little problems to the big picture.

- Always advocate for yourself, there’s nothing wrong with being vocal.

- Imposter syndrome! Do I speak up? Do I not speak up?

- Morale is key! Celebrate your team publicly and proudly.

Listen here 🎙️

Thanks for reading, please feel free to reply and say hi and give any and all feedback :)

xoxo,
Zoe